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Advertising Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
TV adverts A television advertisement or television commercial, often just commercial, advert, ad, or ad-film (India)–is a span of television programming produced and paid for by an organization that conveys a message.
radio adverts Radio stations have been selling radio advertising spots to companies and businesses for many years and it is very uncommon to hear a radio station whose programs are not interspersed with radio advertising.
magazine adverts Magazine advertising is the ads you see placed throughout publications. By advertising in magazines, you can reach your target audience, educate them about your products or services, and move them closer to making a purchase.
billboard adverts A billboard is a large advertising structure, typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas.